Senior Marketing Data Analyst

Toronto, ON

Post Date: 06/02/2017 Job ID: 11883 Category: Data Analyst/Modeller

Senior Marketing Data Analyst

Our  client in the financial  sector and a Top Canadian Employer, offers challenging and rewarding opportunities. They are currently seeking  a Senior Marketing Data Analyst  to join  their  team.

Location: Toronto

What You’ ll Be Doing
  1. Leverage client information and product data to analyze client information and banking behaviour to prepare pre-campaign analysis for the purpose of sizing and creating client contact programs and direct marketing campaigns.
  2. Manage and drive the technical design, development, execution, quality and ongoing management of new and ongoing internal and external campaigns for business partners.
  3. Define and document the technical design, technical requirements, development, execution and quality of medium to high complex ongoing and new internal and external campaigns.
  4. Establish a two-way working relationship with internal partners to solicit their input and feedback on campaign improvement opportunities
  5. Ensure the direct marketing communications and campaigns are delivered through the appropriate channels to maximize campaign effectiveness and seamless delivery to clients
  6. Leverage analytical partners including Client Insights (modeling team), Campaign Analytics and Client Reporting to improve and enhance contact programs and direct marketing campaigns
  7. Contribute to requirements to enhance and develop internal and external communication channels
  8. Manage small to medium size projects associated with client contact and direct marketing
  9. Conduct campaign audits, review data outputs and review lives to ensure campaigns are developed and delivered without errors
  10. Monitor and track process issues and make recommendation to streamline, enhance and improve overall processes
  11. Lead the development of campaign process improvements
  12. Trouble shoot issues to ensure the lead generation cycle remains on track and provide support to address client issues for immediate resolution.
  13. Building a solid understanding of your designated business partner group(s) & businesses to recommend client specific approaches to improve and enhance direct marketing campaigns.
  14. Provide training and support to new hires and support other Senior Consultants and Senior Analysts to help grow and develop their capabilities

What We’ re Looking For
  • Experience and proficiency with campaign design and execution methods and tools such as Unica
  • Experience creating and developing direct marketing campaigns within the financial sector
  • A proven history in designing campaigns and leveraging measurement methods
  • Knowledge and experience with data exploration and leveraging data through business intelligence (BI)/User Interfaces
  • Ability to manage within tight deadlines, adapt to changing deadlines and ability to prioritize multiple deliverables within a cross-functional team environment.
  • Ability to assimilate information from a variety of sources, analyze information, make recommendation and present information in an easy to understand manner.
  • Solid relationship building and interpersonal skills sufficient to develop and maintain internal and external business relationships
  • Developed process management, continuous improvement skills sufficient to identify opportunities to improve process and recommend potential solutions.
  • Developed project management skills sufficient to lead small to medium scale direct marketing projects and programs
  • Strong leadership skill sufficient to coach and train individuals on campaign development, processes and data
  • Knowledge and experience in leveraging statistical and predictive models and other targeting methodologies including segmentation.
  • Developed communication skills
  • Ability to operate in a fast past dynamic organization where change is a constant.
  • Ability to plan, prioritize and organize work effectively, while managing competing priorities.
  • Previous experience in campaign development, database marketing.

We thank all applicants that apply. Only those selected for interview will be contacted.

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ABOUT ProVision :

ProVision is a leading provider of professional talent to key organisations both private and public throughout Canada. Our services include: contract consulting, contingent permanent search, and retained executive search.

With over 15 years of concurrent exceptional relationships with clients in the financial, government, and software engineering verticals, ProVision has built up an exceptional network of industry leading professionals in the IT, Finance & Accounting, and Human Resources sectors.

We have a team of senior recruitment and account management professionals with a wide array of specialities who can help you with your search for a new assignment, career change, or that hard to find individual to complete your team. 

Please get in contact with me, and I’ ll connect you to the right individual. It’ s what we do.

 

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