SEO Lead

Toronto, ON

Posted: 09/06/2019 Category: Support Analyst Job Number: 14308

Location: King and Spadina

What you would do:

Work closely with the Marketing Manager, Content Creator, Chief Operating Officer to;

  • Review and analyze client sites for areas that need to improved, deleted, or revised.

  • Prepare detailed strategy reports.

  • Identify the least expensive but most powerful and profitable keywords for client sites.

  • Run pay-per-click campaigns.

  • Improve a company' s organic search results.

  • Write effective headlines, body copy, and websites.

  • Ensure websites are filled with optimal keywords.

  • Place keywords appropriately in copy to gain most search engine traffic.

  • Write effective call-to-action statements.

  • Write original, powerful SEO content for blogs and websites.

  • Implement off-page SEO content strategies such as coding.

  • Effectively use header tags.

  • Keep abreast of white hat and black hat tactics so as not to violate search engine guidelines.

  • Strategize ways to improve and track site performance.

  • Compile and present SEO performance reports.

  • Adjust PPC campaigns as needed.

  • Consult with independent web designers to improve the navigation of a site to enhance its search engine ranking.

  • Utilize basic programming and web design skills to enhance SEO.

  • Evaluate product offering, traffic, landing page quality, content, design, security, payment options, shipping options, demographics of prospective customers when determining keywords and campaigns.

  • Execute tests, collect and analyze data and results, identify trends and insights in order to achieve maximum ROI in paid search campaigns.

  • Track, report, and analyze website analytic and PPC initiatives and campaigns

  • Manage campaign expenses, staying on budget, estimating monthly costs and reconciling discrepancies.

  • Optimize copy and landing pages for search engine marketing

  • Perform ongoing keyword discovery, expansion and optimization

  • Research and implement search engine optimization recommendations

  • Research and analyze competitor advertising links

  • Develop and implement link building strategy

  • Work with the development team to ensure SEO best practices are properly implemented on newly developed code

  • Work with editorial and marketing teams to drive SEO in content creation and content programming

  • Recommend changes to website architecture, content, linking and other factors to improve SEO positions for target keywords.

  • Keep up to date with the most recent developments in Search Engine Marketing (SEM).

  • Pay particular attention to any significant Google algorithmic changes.

 

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